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LATEST
INFORMATION ABOUT STORE DESIGN |
05.04.2008
Go green, retailers, or go by the way
business.smh.com.au |
A social conscience has fast become vital to the success of small businesses, writes Michael Baker.
IF YOU own a small retail business you never have to worry about how you're going to pass the time of day. You are anxious about whether enough customers will come through the door and if they will like what is in the store. You are worried about whether you are marketing yourself effectively, whether you have ordered too much or too little inventory, whether the bookkeeping is shipshape and whether your customers are going to be slapped with another interest rate increase. And on it goes.
As if all that isn't enough to make you want to take two aspirin and pull a blanket up over your head every morning, you can add another preoccupation to the long list: saving the planet.
Not all of us are tree-huggers by nature but that does not matter any more from a business standpoint because if there is one trend that is coming at you at full speed, hood down and radio blasting, it is this: you need to stand for something socially responsible. Moreover, the socially responsible position needs to be embedded not just in your personal philosophy but also in the products you are selling.
The trend first came of age in the US at the beginning of the decade. Supermarket chains offering a full range of organic produce and natural foods in recycled packaging took the idea of healthy lifestyles, previously the preserve of yuppies and the alternative fringe, and plonked it down firmly in the consumer mainstream.
The ball has not stopped rolling since. Consumers now baulk at buying products that have unpronounceable ingredients on the label, or that are not packaged in recyclable materials.
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05.04.2008
Puma launches concept store at Copenhagen Airport
Source: ©The Moodie Report
By Melody Ng |
GERMANY. German sports lifestyle brand Puma has announced the launch of its first owned and operated concept store at Copenhagen Airport.
Located airside in Terminal 2, the 79sq m store displays Puma’s new Sportlifestyle collections. The layout is based on the company’s concept store design, which was introduced in autumn 2006.
The store design is a special layout adapted to accommodate the lack of storage space in the airport retail environment. It features a flexible modern concept with fixtures mounted on the walls or floor, or suspended from the ceiling.
Containing various elements that can be mixed and matched in different ways, the concept allows each store to create its own style.
The product assortment for the airport concept store was also carefully chosen to suit the needs of passengers. It features Puma’s Sportlifestyle collections with footwear, apparel and accessories from different concepts like Motorsport, Golf and Urban Mobility as well as Puma’s Sport Fashion collections like Rudolf Dassler and The Black Label.
“Copenhagen Airport is recognised for providing travellers with a world-class shopping environment," said Puma Global Travel Retail Manager Thomas Henningsen.
"It has a balanced portfolio of premium, luxury and lifestyle brands and this, combined with a unique Scandinavian-inspired interior, has resulted in the airport being a top shopping destination."
Said Copenhagen Airport Vice President of Commercial Business Henrik Busch: “Our extensive customer surveys show that passengers at Copenhagen Airport desire a larger variety of sport and street life. Puma has distinguished itself by re-establishing the company on the sports market while at the same time succeeding at creating a position within the fashion market.”
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05.04.2008
Store design to have community feel
www.retail-week.com |
The concept of community will be at the heart of the successful store designs of the future, the World Retail Congress heard this morning.
In a debate on store design trends, Fitch chief creative director Tim Greenhalgh said shoppers are looking for places where "you can go and feel comfortable, rather than just somewhere you go to shop."
Paul Lechleiter, chief executive of US based FRCH Design Worldwide, concurred. "People want to belong to something bigger," he said. "A sense of community can guide people and create an identity."
Lechleiter highlighted how US retailers are focusing on connecting their brand with their customers. He identified social consciousness, the provision of style for less and adventure and thrill as three of the key themes in the market.
Greenhalgh explained how a new generation of consumers are looking towards what he called generous brands that give something back to shoppers and to the wider community.
He believes that grocery retailing of the future would be defined by "rituals", most notably what he called "the ritual of bringing food alive" through how it is merchandised in store.
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05.04.2008
OfficeMax Introduces New Store Design in 3 Remodeled Locations in Colorado
www.denverpost.com
PR Newswire |
Remodeled OfficeMax Store Design Brings Better Shopping Experience with More Products and Services
NAPERVILLE, Ill. -- OfficeMax(R), (NYSE: OMX) one of the nation's largest office supply retailers, today announced the opening of three remodeled stores in Colorado:
-- 5275 Wadsworth By-Pass, Arvada -- University Center- 2211 South College Ave., Fort Collins -- Denver West Village- 14375 West Colfax Ave., Golden
OfficeMax has 30 retail locations throughout Colorado.
The new OfficeMax store layout is designed to provide customers a better shopping experience and a comprehensive selection of office supplies, furniture, equipment and printing services. With free WiFi access and in-store print and document services through OfficeMax
ImPress(R) customers can now download and print, copy, bind, finish and laminate their materials with one-stop.
"We are excited to introduce the community to a new type of friendly and accessible store that goes beyond the typical warehouse office supply store," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "Our store layout is designed to help customers accomplish more in one trip -- from buying office supplies to taking care of their printing needs. We want to be the preferred destination for everyone in the area." |
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04.08.2008
Stella
McCartney expands eco-range
www.marieclaire.co.uk |
Having already pioneered the development of non-leather accessories, that don't eschew style and luxury for their eco-credentials and campaigned tirelessly against the use of fur in the industry, McCartney will now work her fashion magic on organic clothing with the introduction of a new collection.
She created her first all-organic range for New York department store Barney's, an exclusive collection that formed part of the stores growing green initiative.
Now the newly expanded range is set to debut in the UK, to be stocked at McCartney's London flagship store and Harvey Nichols.
Speaking to WWD, McCartney commented: 'I always wanted to go beyond the one store. Eco-friendly fashion is something I've always felt strongly about. '
She added that the range would feature the same signature style as her main line: 'It would be weird if we made it completely alien to what we do on a daily basis. You should treat the design process and luxury and quality element of the product in exactly the same way. You shouldn't have to sacrifice your style.' |
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04.02.2008
New Kohl's will feature fresh design
Tradingmarkets.com |
| Kohl's
Corp. has updated and upgraded its store design in recent years,
with better fixtures, graphics and lighting;
more luxurious rest rooms and fitting rooms; and windows at the
entries for more natural light in the stores.
The new
Grafton store at Highway 60 and I-43 will replace an older
Kohl's store in Manchester Mall. That store will close at the
end of the day Saturday.
The
Manchester Mall store is smaller than Kohl's 89,000-square-foot
prototype, and it's so old that it was built before the company
eliminated windows from its design. The store has large windows
across the front, with blinds.
Kohl's is
running a clearance sale at the old store to get rid of
merchandise, which will not be moved to the new location. The
staff will move, and 40 additional people have been hired for
the larger store.
"The
associates are excited about the move," said store manager
Lynn Pitrof.
Kohl's
closes old stores and replaces them with new ones almost every
year, but the relocations are a small part of the company's
expansion strategy. This year, the Grafton relocation is the
only one in the country.
Kohl's
will open 70 to 75 new stores this year. Fourteen opened in
March, and another 14 will open this month, including the
Grafton store. The rest will open in the fall, including Kohl's
entry into the Miami area.
In the
past 10 years, Kohl's has closed other stores in Wisconsin and
opened new ones nearby. The Watertown store was replaced by a
larger one near I-94 in Johnson Creek. A new store on S. Howell
Ave. in Oak Creek replaced the South Milwaukee store. Kohl's
also closed a store on W. Appleton Ave. and expanded its
Menomonee Falls location. |
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04.02.2008
Verizon Wireless Rolls Out Evolutionary Store Design
PR Newswire
Comtex |
| LAS
VEGAS and BASKING RIDGE, N.J., April 2, 2008 /PRNewswire via
COMTEX/ -- Verizon Wireless is breaking new ground in the U.S.
wireless retail experience with the introduction of its
evolutionary store design in more than 280 company- owned and
-operated Communications Stores nationwide.
The stores
offer consumers a high-tech and hands-on experience with
wireless voice, data, music, and video services. The store
design features a bright new design and integrates a number of
innovative systems and operational enhancements designed to
streamline the sales process and enhance the customer
experience.
"With
these stores, Verizon Wireless takes the next step in wireless
retailing. We are committed to providing customers with a unique
and engaging shopping environment as well as easy access to
support services," said Jack Plating, executive vice
president and chief operating officer of Verizon Wireless.
"Our new stores feature an evolutionary approach. The sales
and customer service areas are designed to engage shoppers and
deliver a great experience for new customers as well as current
customers."
Verizon
Wireless has already rolled out the design in more than 100
locations nationwide (for a complete list, visit http://news.vzw.com
and click on the title of this release) and plans to introduce
the new design in more than 180 additional locations -- either
new or existing -- by the end of the year. |
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04.02.2008
Sustainability, Green Store Design Gain Favor
SN Supermarket News |
| ARLINGTON,
Va. - Reducing energy costs, sustainability and green store
design are high priorities for supermarket operators, according
to Food Marketing Institute Facts About Store Development 2007
survey, highlights of which were announced yesterday. About a
third of respondents, who were polled on their practices in
2006, are pursuing sustainability initiatives related to new
buildings or remodels, and 40% percent plan to do so in the next
five years, FMI said. Twenty percent said they already use
recycled materials in construction, and more than half of
respondents (58.5%) said they are looking to options for green
construction. The survey also found that retrofitting of
existing buildings outpaced new-store construction in 2006 for
the first time since 2001, with 60.6% of new-store openings
taking place in existing store locations. The median new store
cost more than $6.5 million to build in 2006 and increased
slightly in size to 46,000 square feet, up from 44,753 square
feet in the preceding year. |
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