Kathy loves traipsing the globe in search of good buys and ethnic crafts. She also consults with groups such as Aid to Artisans and the Crafts Center, conducting marketing workshops and advising indigenous artisans on product development. Evaluating product, pricing, quality, and design, Kathy helps craftspeople from developing countries find markets and create self-sustainable businesses.
Over 20 years experience in retail marketing.
- Founder of Kathy Borrus & Associates, a retail marketing consulting business assisting specialty retailers and international development organizations
- Assistant Director/ Merchandise Manager, Smithsonian Institution Museum Shops in charge of merchandising, sourcing, and product development
- Buyer at Smithsonian for books, jewelry, gifts, crafts, toys, paper goods, and multi-media
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